Paid Advertising

Strategic execution of Meta and Google Ads campaigns focused on maximizing ROAS and minimizing acquisition costs. I handle everything from audience segmentation and A/B testing to conversion tracking and budget optimization.

Case study · Google Ads

3 months

The Growth Framework: Integrated Google Performance & Meta Ads

Scaling ROI for Financial Consulting: A 3-Month Case Study. This company was from the financial consulting industry mainly focusing on IPO advisory.

Month 1

This is what the 1st month looked like:

The Challenge?

Budget constraints
High competition
Low initial visibility

Google Ads dashboard, 1st month: 180 clicks, 3.39k impressions, RM8.69 avg. CPC, RM1.56k cost

Google Ads dashboard, 3rd month: 566 clicks, 18.5k impressions, RM5.23 avg. CPC, RM2.96k cost

Month 3

This is what it looked like on the 3rd month:

The Strategy?

A/B testing of ad copy
Adjusting negative keywords
Scaling impressions

Results

1st month vs. 3rd month

Cost per click (RM 8.69 → RM 5.23): −40%
Impressions (3,393 → 18,500): 5.5×
Clicks (180 → 566): 3.1×
First conversions from search: 0 → 2

Google Ads results, 1st month compared with 3rd month
Attributes/Metrics	1st Month	3rd Month
Total Spend	RM 1,561.64	RM 2,967.21increased, budget scaled up
Average Cost-per-click (CPC)	RM 8.69	RM 5.23decreased, an improvement
Impressions	3,393	18,500increased, an improvement
Clicks	180	566increased, an improvement
Conversions	0	2increased, an improvement
Geographic Focus	KL, Puchong, Pudu, Bukit Bintang, Maluri, Cheras, Klang	KL, Bukit Bintang, Puchong, Klang, Kota Kinabalu, Bandar KL, Cheras, PJ
Device Usage	Mobile (82%) Desktop (18%) Tablet (0)	Mobile (81.9%) Desktop (17.2%) Tablet (0.9%)

Meta Ads · Gintell

Shopee 2.2 Lovestruck Sale

Here is an example of a Meta ad campaign that I’ve implemented:

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❣️ Heat Therapy (Back & Calf)
❣️ Full Body Airbag Massage (Comfort to the max!)
❣️ 360° Reflex Guasa
❣️ V-Memory Programs

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Get your love today from GINTELL! Add to cart NOW!

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https://shopee.sg/gintellsg

#GINTELL #Singapore #Shopee #Lovestruck #sale #promotion #offer #discount #massage #chair

Stop guessing, start growing.

Effective ad management is an ongoing cycle of learning and optimization, constantly evolving to capture the highest quality leads at the lowest possible cost

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