About

I specialize in closing the gap between brand awareness and bottom line results.

With 6 years of experience across B2B and B2C sectors, I design digital campaigns that generate traffic and drive high intent conversions. My approach combines data backed strategy with a unique ability to adapt messaging for diverse global audiences, supported by my Master's degree from Monash University and fluency in English, Chinese, Cantonese, and Malay.

Years of Experience: 6+
Content & Ads implemented: 300+
Reports created: 200+
Proposals done: 50+

Skills

Brand Strategy
Performance Marketing
Email Marketing
Data Analytics
Paid Ads & SEO
Social Media
Website Development
AI